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Monday, January 20, 2020

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Posted by Jeff_BakerWhy is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in...

Open Banking 101: How Financial Institutions Can Take Advantage of a Global Movement

Open banking, which was applied in the U.K ., involves sharing customers' financial information electronically and securely, but only under conditions that customers approve. Open banking forces...

The Ultimate Video Marketing Guide For 2020

Video marketing has become a top priority for businesses of all sizes. It is indispensable, irreplaceable and simply too important for businesses of all kinds. Why...

Tech companies are at the center of a major shift in the relationship between...

AP Photo/ Bebeto MatthewsTech executives' top concerns for 2020 are workforce issues, healthcare, and data privacy, according to a recent survey from PricewaterhouseCoopers. Their...

The 4 Types of Email Newsletters

Email newsletters have made a sly comeback over the last year.While massively successful newsletters like Morning Brew (1+ million subscribers) and The Skimm (7+ million subscribers) have...

RIP: HubSpot’s ‘links’ tool

HubSpot recently announced that the 'links' tool is going away on January 10, 2020.  Now, you may be wondering, why would a company founded on "inbound"...

Marketing vs. advertising: What’s the difference?

Due to the mostly binary roots of the English language, we often have two words that we use interchangeably.  In most cases, these quasi-synonyms each derive...

How to Implement B2B Content Personalization to Generate More Customers

Content personalization is unarguably one of the current biggest trends happening in content marketing.Every business that wants to acquire more leads and generate customers need to...

How much does outsourced video production cost?

With 2020 right around the corner, there’s no denying that consumers are demanding more video-based content. Yet many businesses are still struggling to create quality videos that...

YouTube just overhauled its rules for children’s content, and it could have a major...

Mateusz Wlodarczyk/ GettyYouTube announced Monday that it is wheel out changes to revamp its policies surrounding children's content. The changes were announced last-place September, after YouTube's...

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