In-person events have traditionally been a vital component of a good marketing strategy.

In 2019, Bizzabo released a report uncover that 95% of marketers believed in-person events provided attendees with a invaluable opportunity to forge contacts. What’s more, about 50% of companies were allocating 21% of their marketing budgets toward hosting events, 30% toward sponsoring or exhibiting at events, and 19% toward attending events.

But when COVID-1 9 ten-strike in the spring of 2020, we practically lost an entire marketing channel overnight. Yes, corporations have pivoted to virtual events, but if we’re being honest, the in-person experience can’t genuinely be replicated online. So companies that are commonly go all-in on occurrences are having to rethink their marketing concoctions for 2021 and future-proof their strategies in case another part disappears from the marketing puzzle overnight.

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