5 Brilliant Tips To Create 30 Second Video Ad Campaign That Converts

Heard you have the attention span of a goldfish?

While there is no research to back that statement up, the Technical University Of Denmark released a study, which claims that the human attention span is narrowing. Meaning, shorter ads have a higher chance of being viewed all the way through.

Creating ads with videos can help to boost your conversions and hold the attention of the members of your audience. After all video marketing has been rolled as one of the top marketing tendencies for the past five years in a row.

Making a long converting ad is a struggle, creating a short and entertaining one–might extremity in a disaster.

That’s why in this article, I’ll give you tips-off to create a well-performing thirty-second ad.

1. Create Ads that Quickly Capture Attention

People are exposed to around 5, 000 ads a day. When you know that thirty years ago this number reached barely two thousand, it makes you consider the appropriate means that may much the advertising world has changed.

If your ad moves every day, it still needs to compete with thousands of other commercial-grades for space in the consumers’ mind. Thus, you need to make sure that the audience you want to reach is inclined to listen.

One of the ways to capture attention is by starting the ad with a product. This strategy makes people who are interested in what you offer to pay attention and doesn’t touch upon others.

Here’s an example from Coca-Cola 😛 TAGEND