Instagram marketing is more competitive than ever.
This colorful platform has witnessed more than 1 billion users to date and more than half a billion active customers on a monthly basis, as shown by Statista.
Instagram tales are a hit among users. Did you know that around half a billion population post narratives every day?
These realities and figures likewise prove that this unconventional social media site helps in giving its customers a massive organic speak, a achievement that hardly any other platform can claim.
To say that Instagram can be a potent tool for businesses and aspiring marketers, would be an understatement.
If you are planning to up your game on this social media platform and ensure that your Instagram content stands out from the crowd, you need to plan a robust content strategy.
And have some tricks up your sleeve.
Luckily, recent data has shown some remarkable revelations- therein lies your secret of achieving maximum Instagram engagement.
Here’s what the stats say about optimizing your Instagram content.
1. Post more top-performing organic content
Any good marketer is common knowledge that ads alone cannot stop involvement up on a long-term basis.
That’s where great, competitive organic content steps in.
According to Instagram analytics studies, carousels can provide better engagement than a single painting or video clip.
Carousels can get you an average of 1.92% engagement rate in every post.
Videos also fair well because of the continuous pour of visuals and information.
The Instagram engagement of video clips is pegged at 1.45% for each post, while single paintings can give you an engagement rate of 1.74%.
On the other hand, when you weave a narrative through a series of images and clips in a single post, observers get hooked to it.
These statistics is demonstrating that the concept of the carousel gets more consumer involvement and hence you should resort more to creating them.
However, that doesn’t mean that 90% of your content strategy should consist of carousel posts.
Find a balance between these three different types of posts that work best for your audience. And let carousels be the spice in your content strategy
Start creating attractive carousels to hook the people into your importance proposition.
2. Get creative with carousels
Out of the millions of posts present on Instagram, carousels allegation around 19.44% of them.
Stay ahead of the game by finding brand-new, creative ways of using carousels.
You can top it up by posting tales of your carousels which might prompt onlookers to check your original posts.
What’s more, Instagram allows you to upload 10 images or video clips in a single post where observers can swipe to check the next offering.
This opens up a lot of opportunities for customers to be at their creative best.
Here are some courses which can help you induce your carousels get good Instagram engagement 😛 TAGEND
Use a combination of images and video clips
Carousels give a sense of sweet suspense. It keeps the audience charmed and they can’t wait to see what’s coming next.
An alluring combination of video clips and videos was reported to drive the involvement rate to 2.33% for each post. This is way more than the engagement rate of scenes( 1.8%) or videos( 1.86%) posted separately in the form of carousels.
You can use this type of content to attain some recommendations about some of the best products and threw a product demonstration tutorial in one of the slots.
You should try to weave a short story through your carousel where the pictures and clips impart emotions.
Create a story with 8-10 slides
People love storytelling, and carousels give an ingenious path of showcasing a story.
Using more slides has proven to be quite effective at driving engagement.
This space allows for a lot of creativity. Just make sure all of your slips make sense.
Don’t use more slots if you do not have enough content
I cannot stress this enough.
Just because Instagram has allowed you to fill 10 slots does not mean to say that you have to go all out. The key is to retain the attention of the audience and make sure people are invested.
It has discovered that carousels having two slots bring an engagement of about 1.9% each post. So merely protruding to the two slips performs well enough.
Don’t application all the carousel slots for your posts if you don’t have enough content.
The trick of elevating involvement when using all 10 slips only operates when the post induces sense.
A before and after reveal story
A lot of labels have hit the jackpot with these types of carousels.
People love transformation narratives. It fills them with excitement and motivation to see the drastic improvements.
Viewers get passionate about the fact of how you were able to turn things around for the better.
You can utilize two slots from the carousel for putting up’ Before’ and’ After’ depicts. This will give you a high engagement rate.
You can also threw a series of 8-10 show clips in your carousel to showcase the entire conversion process.
3. Keep captions short
No matter what type of Instagram post you want to publish, remember to keep the captions short, sweet, and to the point.
Data shows that posts whose captions are up to ten words drive a better engagement rate- between 2.35% and 3.13%.
4. Use videos to drive speeches
While carousels are eye-catching, videos have proven to inspire more people to comment on a brand post.
To be precise, video posts receive a median of 11 statements per post, greater than images or carousels.
That’s because, when utilized right, a video offers a much more personal experience to viewers.
5. Make use of Ads
Any Instagram profile needs a boost every now and then.
If organic content holds your followers tuned into your brand, ads are the best way to get more followers and get noticed by a greater audience.
You can create ads within the app, by boost your posts, with the help of ads manager or through Instagram partners that allows you to with everything from buying ads to sourcing and delivering creative.
Instagram gives the possibility of creating 😛 TAGEND
stories adsphoto adsvideo adscarousel adscollection adsads in explore
Here are some of the tips you can follow to attain lucrative ads 😛 TAGEND
Post aesthetic photos that see your vision.Keep your text to a minimum on the image. The Instagram algorithm does not boost a post if the text content exceeds 20% of the image in the picture.Put up a short and crisp caption with your post. Short captions tend to perform better.Include relevant and trending hashtags with your post so as to connect with the privilege audience. The number of hashtags was not able to outstrip the frontiers of 30.
6. Create engaging Stories
Stories are a great way of grabbing the attention of Instagrammers.
It is a great platform to highlight some invaluable information and inform your adherents about what you have been up to lately.
Especially if you’re a small brand, you can get your message noticed more promptly and effectively with stories
Some interesting statistics about Instagram tales are 😛 TAGEND
Brands are writing Tales on average 7 days a monthHalf of the brands are using videos in StoriesPublishing up to 6 narratives a period leads to better resultsBrands with a small audience reach more than 9% of their followers with StoriesImages underperform videos by having a higher tap-forwards rate of 5.65% on StoriesPictures in Stories get more drop-offs compared with videosThe highest drop in Stories happens between 2 and 3 stories within a day6 people out of 10,000 Stories spectators reply to Stories
This offers some insights into how to optimize label narratives, how many narratives to publish daily or why it’s important to leverage video stories.
You can put up a high-resolution picture with minimal content about your product as your story.
You can also introduce some calls-to-action buttons in the tale, like’ Swipe Up’ which will take the spectators to your Instagram page or your website.
7. Go Live
The best style to show that a brand cares about its clients is to engage regularly with them.
Did you know that 80% of people would rather watch live video from a label than read a blog?
That’s because live streaming delivers a face and call to your brand. It stimulates it human and relatable.
This has a huge impact on increasing the connection between your audience and your company.
And as far as reach and brand visibility is concerned, one impactful advantage is that when you go live, you will be featured right at the opening up of the Instagram story section.
Your adherents will likewise receive a notification through which they will join your live feed.
You can go live from your company page to announce a product launch or talk about your product gives, while also showcasing company values.
Show the emotional and human back of the company which will project you to be caring and responsible.
If you see that your posts with multiple images are receiving fewer likes, try incorporating video clips to the carousel next time.
Go live to increase your followers and engagement.
Go all out, and bring out your creative instincts in this vibrant platform.
Guest author: Teodora Lozan is a content writer and SaaS Marketer for Socialinsider , a social media analytics tool with a strong focus on benchmarking. She writes about the ins and outs of social media, helping brands get the best ensues out of their marketing struggles. You be going along with her on Twitter or connect on LinkedIn .
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