Working on productivity progress is the focus for lots of businesses these days.
Now that most digital marketing crews are working from home( and many businesses intend to keep working this direction ), improving and tracking their remote teams’ productivity is crucial.
This is especially challenging for content marketing crews as they have to accomplish so many micro-tasks a period that it is next to impossible to coordinate.
Content marketing is incredibly multi-faceted which constructs it incredibly hard to keep under control.
Things may get much worse, when your content marketing squad members find themselves working from dwelling, in isolation, trying to handle dozens of destructions.
How do you monitor and be enhanced your content marketing team’s productivity?
Here are a few ideas 😛 TAGEND
I personally find myself much less inspired when working from residence because of all constant distractions. If you have kids and you try to write anything with them around you, you probably know what I am talking about.
Brainstorming interesting content topics and putting them into my editorial strategy is something I am fight with, especially when there’s no weekly quota to meet.
I have found that collaboration aids a lot here. It is easy to feel lodged when working in isolation, so daily collaborating with co-workers help on both the fronts 😛 TAGEND
Beating the feeling of solitude( which assistances with reason) Sharing thoughts( which drives brand-new content brainstorming)
To accomplish both, we maintain a daily planned of 15-minute gathers where we’d get together every morning to discuss our editorial calendar and share new content ideas and upcoming programmes based on any upcoming holidays or determined opportunities.
Google Meet is a beautiful free space to arrange this, especially if you are using other Google services like Google Calendar. You can create a recurring( daily) occurrence in your Google Calendar making it hard to miss.
High-Quality Content Creation
Whether you outsource content creation or stop everything done internally, content creation has always been a challenge to scale and evaluate.
In fact, how do you ensure high-quality content creation if “quality of content” is such an ephemeral concept.
How do you carry “content quality” into measurable terms?
There are only few clear guidelines that can be measured and monitored 😛 TAGEND
Number of wordsReadabilitySubheading utilization and distributionList usage
Yoast plugin for WordPress helps you to keep eye on all of that, so you( or your novelists) can be kept accountable 😛 TAGEND
I wouldn’t be paying too much attention to “Transition words” metric though but all the other items here are quite on point
But are these enough to judge on the content quality?
How to encourage your remote writers to experiment each topic more, establish highly relevant content and use diverse vocabulary?
I have found that Text Optimizer works great for encouraging your content crew and remote novelists to go an extra mile when working on each content asset.
All the tool needs to know if your target keyword and from there 😛 TAGEND
It only applies semantic analysis to come up with pertained abstractions and topics( to push your writer to research and include more of them in the photocopy) When the content is written, the tool will analyze it, score its word choice and comprehensiveness and provide general guidelines regarding how to improve your score:
Target TextOptimizer’s score of minimum 70 will greatly improve your company’s content quality and profundity
Creating multimedia and interactive content has become an integral part of content creations. So empowering your team with image and video content tools that require no additional knowledge or qualifying is also a good idea.
Renderforest is my recent finding and it serves the purpose well. It is web-based which stimulates it perfect for cross-team collaboration and sharing 😛 TAGEND
No need to download softwareAll the assets are stored under one handy dashboard
Plus, it is multi-purpose giving you easy, yet effective tools to create videos, labelled images and even mockups.
Just pick a template based on your needs, edit it and brand it, and you have your asset created and saved for further repurposing
Content editing is essential in maintaining a consistent excellence around brand-owned channels. To maintain this process better organized, I try to maintain the following routine 😛 TAGEND
There’s always a single person within a company who can publish content. That’s the editor who does the final examine before making the “Publish” button. The editor never writes content. He/ she is our content manager overseeing the calendar, ensuring everything is done on time, proofreading the final photocopy and grading the writer’s work.Content novelists submit clauses for review in Google Docs which provide free workflow tools letting the editor/ manager to provide feedback, ask for revises, etc.
You can also keep the whole process inside WordPress. There are a few powerful proofreading plugins available for both the authors and editors to create a well-revised copy before it starts live.
I’ve seen this happen too many times: Every other corporation or digital publications make more content than they can afford the time to promote.
More often than not, it happens like this 😛 TAGEND
A company’s policy makers knows/ has heard that any website needs to publish content on a regular basisSo this is what everyone within the company focuses on: The mere reality that there’s a brand-new article being published on the website is enough to make everyone happy.
In fact, I always prefer to lean towards “promote over publish” strategy where you refrain from publishing anything brand-new until you do the very best to promote the latest article.
At the very least, these steps should be taken before the team moves on to the new asset 😛 TAGEND
Share on brand-owned social media channels including social media bookmarking platforms like Flipboard and TumblrAdd the URL to Viral Content Bee to generate more sharesSchedule some recurring tweets for those URLs to continue re-appearing on your feed. MavSocial’s MavRepeater is a good way to make this quickly and easilyDo some basic email outreach to alert bloggers and columnists of your clause. Don’t re-use the same list though: Encourage your team to find new contacts each time.
Spying on your contestants and how they are broadcasting their content may give you many more ideas to add to the checklist.
Speaking of email outreach, it is often a neglected step in content marketing which is a shame.
Do you know what that means?
About 90% of that work you( or your squad) put into brainstorming, experimenting and writing articles for your area has been in vain.
The majority of that content will go down your blog repository to never drive any clicks in the future.
In my experience, the most effective way to make sure most of your site’s content will get at least some organic visibility is to have at least some external links pointing to most of your pages.
And the best way to acquire natural links is to reach out to those people who are interested in that topic and can actually link.
Hence, I ever include outreach in my content marketing to-do list.
You don; t have to email hundreds of bloggers but dedicating at least an hour or two for reaching out is a good habit to have.
If you outsource that assignment, use tools to monitor your outreach team’s activities. EmailAnalytics is probably the most wonderful and “the worlds largest” affordable alternative, rendered your crew is using Gmail or G Suite.
The tool will generate daily reports helping you see if your squad is actively reaching out to niche bloggers and writers, including number of emails sent and received, more actively involved and slowest periods, average response times, and more.
Finally, it makes sense to keep your writing team updated on how their content is doing. Not merely this helps boost a writer’s motivation( meeting the actual impact their sections are creating ), but this will also allow your team to build more informed content projecting decisions going forward.
Finteza is the perfect platform permitting everyone within a company to monitor website traffic and changeovers, without having to through a specific training. It is easy to use, yet furnishes an in-depth insight, especially when it comes to monitoring occurrences and actions.
Example: Here’s Finteza allowing you to see how your website customers are interacting with your newly created About-us copy. Looks like it is using a lot of clicks!
With a little bit of customization, you may also be able to use Google Analytics for that.
Again, if you prefer to keep as much as you can inside your area rather than managing many tools and logins, there are quite a few ways to create custom dashboards right inside WordPress that would include web analytics.
Content marketing is not easy to organize, specially when your team is away, running from home. To retain everyone motivated and productive, try using the following tips-off 😛 TAGEND
Set up 15 -minute long daily gathers applying Google Meet and recurring occurrences in Google Calendar. Use these quick meet-ups to discuss upcoming projects and brainstorm some new content ideas.Ensure consistent excellence of the information contained by applying Text Optimizer and foster your team to score their print at least at 70 Set up a two-tier content editing process in which there’s always an editor’s review before anything goes live. Google Docs work great for that as they furnish free writing workflow toolsCreate a content sharing checklist ensuring each article is well shared. At the very least, ensure each content asset is shared on all brand-owned social media canals( including smaller ones ), as well as submitted to Viral Content Bee for more sharesInclude email outreach into your content marketing checklist. Keep an eye on how actively( and regularly) your team reachings out to bloggers and industry influencers using EmailAnalyticsConsider including your squad into monitoring your website analytics for them to be able to identify most/ least popular and committing campaigns and be able to plan further assets accordingly. It is quite easy to do with Finteza
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