When I working in collaboration with clients to create or reinvent their brands, I start by helping them understand one critical concept: “Branding” and “marketing” are not one and the same. Although these terms are often used interchangeably, even by professionals in both lands, they are actually separate practices. Understanding the difference between marketing and labelling is important because it furnishes lucidity around what we’re setting out to do — and what we’re not trying to do — as effective communicators.

Read more: blog.influenceandco.com