10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

As a service provider prevent your business open during coronavirus can be a challenge. How do you navigate through this crisis when food and people are a vital aspect of your subsistence.

We understand the major do’s and don’t that restaurants have to take by assistance our eatery and food-based clients at Wishpond.

So we decided to create some tips-off for online marketing that restaurant owneds like yourself need to help you keep your restaurant open during this crisis.

These tips-off are practical and easy begins with or without a marketing team, so roll up your sleeves and put one across your apron to learn about the ten approved tips-off for restaurant marketing during COVID-1 9 you should try 😛 TAGEND

1. Share Your COVID-1 9 Safety Protocol

During the crisis, a lot of labels were taking steps to ensure that they placed their employee’s and customers’ safety firstly. That’s great, the only problem is, if you don’t share it with your customers or online community , no one will know.

To change that, start sharing your COVID-1 9 safety protocols on social media, your website, and even on your printed material. Inform patrons that your staff and work stations are sterilized, and any order taking place will be handled with the utmost care.

A COVID-1 9 Safety Protocol reassures buyers that you’re taking this crisis just as severely as your the consumers and provides peace of mind as well.

Don’t just stop there. Create content that helps to answer your customer’s most basic COVID-1 9 questions when it comes to food and your eatery. Questions like:

How your employees are practicing social distancing. How you rest assured that your furnish chain doesn’t contaminate your finished product and more. Why it’s mandatory for anyone who participates your restaurant to wear a mask?

For more, check out Mayo Clinic’s Guide on COVID-1 9 security: Gratuities for travelling, restaurants, and the gym .

Restaurant Marketing Tip

Your safety protocol should include your daily procedure to handle sanitization, use of mask/ gloves, along with opening hours, and postponed services such as dining in that will help stop the spread of the disease.

Add images such as your faculty practicing these protocols and treat meat accurately with all of your COVID-1 9 safety-related contents.

Since 65% of people are visual learners, according to the Social Science Research Network, one of the best ways to drive the message residence is through visual content.

After all, we’re more likely to remember content with images and video .

2. Explore Online Delivery Alternative

One of the best restaurant marketing suggestions that are sure to increase sales is to offer online delivery options or get listed on food apps.

Digital ordering and give have been growing 300% faster than dine-in traffic since 2014. Mintel.com found that around 63% of consumers agree that it’s more convenient to get bringing than to dine out with their own families. Not to mention 9 in 10 US food delivery service users say it establishes their lives easier.

This survey was done before the coronavirus outbreak, so as you can imagine, those numbers have drastically increased, especially now that restaurant entrances are closed for dining.

People are forced to stay home, and you have to come to them. Before you had the option of choosing takeout and bringing , now it’s virtually mandatory for eateries to provide this option or risk losing their business.

If you’re unable to provide delivery directly, join a food delivery app like Grubhub, Uber Eats, or Door Dash.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

Restaurant Marketing Tip

If you offer give, be sure to let patrons know on your website, social media reports, and printed materials. No one’s going to order if you don’t tell them.

Spread the word via email, ads, and even with influencers. Keep in head that other restaurants are doing the same, so you might want to think of adding incentives, dismiss, and reviews to tempt your competition’s customers to your storage.

3. Move Your Business Purely Online( For Now)

Again another mandatory feature to keeping your business alive is to reinvent your business simulate to fit online. For some business owners, you’ve been practicing this for a long time. While for others, you have some catching up to do.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

If you didn’t have an online presence before, it’s going to be even hard for you since there’s so much more active and competitive food brands and restaurants online. That’s the truth.

If you are online now, you need to step up your game just the same.

When it comes to keeping your business active online, your most significant assets are leads. Lead are potential clients that are interested in your company but haven’t made a purchase as yet. Noticed, I said, “leads” not “followers on social media.”

You can attract leadings with a leading magnet, and when you start getting leads, it’s called lead generation. Without it, even if you’ve successfully given over to the dark side, I signify online, you’ll just be an empty store with no one inside.

Start focusing on how to create lead magnets! Once you’ve compiled enough makes, start marketing, retargeting , and promoting to them to turn them into lifelong patrons for your eatery.

Ready to start a leading generation campaign?

Book a free callto learn how our squad of marketing experts can help you attract and convert high quality conducts into paying customers today!

Lead Generation is important as formerly COVID-1 9 starts to slow down and things begin to go back to normal, you won’t just be going back to the same patrons but a brand-new community of clients you’ve connected with online.

Restaurant Marketing Tip

Lead magnets aren’t mystical beings; in fact, you may have been using them online but not to their fullest abilities, here are examples of lead magnets you can try:

Website Popup Landing Page for Special Offers Collecting Emails from Online Deliveries Giveaway& Contest Marketing Campaigns

For more assist on produce generation start with Wishpond’s Local Lead Generation: The Complete Beginner’s Guide .

4. Keep Active on Social Media

Marketers like me have been hollering this from the rooftops for periods. The labels that have listened are now benefiting from the long term investment during COVID-1 9, and now you can too.

Granted, it will take time and attempt. Being active on social media is no easy game.

It takes a good social media strategy, checking in during peak hours to engage and answer questions and an ad budget to promote your business.

Sprout Social found that around 64% of consumers crave labels to connect with them.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

People are at home consuming social media more than ever before. They expect labels to be active and providing information and entertainment to see them through this crisis. Not to mention, approximately 80 % of all Instagram consumers follow a business on Instagram. Followers are ready and willing to engage with business on this and other platforms.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

Restaurant Marketing Tip

When you’re trying to keep active on social media, one of the most important and overlooked aspect labels should take a look at is your social media ROI.

Your ROI, otherwise known as return on investment, helps you to measure the amount of time, money, and activities you’ve invested in your social media. This helps to keep you on track to your goals while ensuring that you continue improving crucial the sector of your social media strategy.

For more on biding active on social media for your eatery:

13 Savory Tips from the Best Restaurant Instagram Accounts 8 Steps to Master Instagram Restaurant Marketing Like a Pro Social Media Marketing for Eateries: 21 Tips-off

5. Start Running Social Media Ads

The COVID-1 9 lockdowns have to lead to massive increases in social platform utilization, and in a number of cases, significant alterations in when people are active. So much so that Sprout Social liberated a report on How COVID-1 9 has changed social media participation.

Brands are churning out content like crazy, but an oversite is that most labels have withdrawn their ad fund because of fear recession and putting their are concentrated on other marketing tries. Now more than ever is the time to craft the perfect social media ad to drive a user to your storage to order food or use your delivery services.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

Here’s a free Facebook and Instagram Ad Guide to help you navigate through this crisis and keep your business proceeding.

Restaurant Marketing Tip

Place your ads where your patrons are always active, like Instagram, Facebook, and YouTube. The most important aspect of an add is 😛 TAGEND

Having a great ad paint or video Having a clear call to action and button Having a reasonable ad fund

Social media ads also have features that allow you to target people who are neighbourhood or in a close radius to your eatery so that you can increase your label exposure and shape ordering easy.

For more, here are the 6 Best Facebook Ads for Restaurants .

6. Use Email Marketing for Retargeting

If you have a list of past clients or people who didn’t complete an online order for bringing, then it’s time to send them a retargeting email campaign.

What is email retargeting?

This is sending a follow-up email to people who have acquired from the past, or who started the process but never completed it. It’s up to you to get them to come back to your restaurant( practically) rather than going off to another label.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

One of the best ways to get clients back to your restaurant’s website or online platform is to send them an email with an incentive. This could be a discount, free give, or seducing them with an extra portion with their purchase.

At Wishpond, we have hundreds of email marketing campaign templates you can use to retarget your customers and get your business back on track.

Restaurant Marketing Tip

Make your emails mobile-friendly. Around 53% of customers open emails on their smartphones. Your restaurant email marketing should look good on a small screen.

Learn How to Win at Restaurant Email Marketing: 5 Best Rules& 7 Content Ideas.

7. Create Combo Packages that Suit the Times

Your restaurant isn’t the only business trying to overcome the struggles of COVID-1 9, and it impacts on the market. Why not do a co-promotion or partnership with a complementing corporation.

For example, couples are stuck home, but that doesn’t mean they wouldn’t like a date darknes parcel from a eatery providing them with their favorite snacks, candles, and blooms to celebrate in style at home.

You could also partner with gyms to prep meals for weight loss and fitness. Don’t box yourself in when there’s an opportunity to service and expand your community( while making a profit ). There are the bakery’s now offering baking kits for customers to try at home. It’s not business as usual, but it is business nonetheless.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

Restaurant Marketing Tip

Be innovative with how you can serve your client better and keep your business proceeding. The old-fashioned ways of marketing and business will leave you behind. If you’re not sure what your customers might like, asking questions or reach out to your employees to keep their eyes out for spaces your restaurant can continue to provide services.

8. Be Transparent& Honest Online

People want labels to be honest and transparent. It’s a fragile occasion where customers are switching labels based on what they’ve done to help others and their customers effectively. People are beginning to see how helpful or tone-deaf brands genuinely are when it comes to being online or serving them.

Being transparent doesn’t mean sharing every single detail of your business with customers, but it does mean you need to add a human element to it so they can relate to you better.

Brand trust is more important than ever at a time when only 34 % of consumers “says hes” trust most of the labels they use. On the other hand, once trust is won, 62% of consumers will stay loyal. Brand transparency creates trust.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

Restaurant Marketing Tip

The best home to build trust with clients is through employee advocacy. Employee advocacy essentially necessitates transforming your employees into your startup’s brand ambassadors on social media by allowing them to share content about your startup on their social media accounts.

Here are 10 Ways to Transform Your Employees into Social Ambassadors

9. Run a Giveaway to Entertain Customers

People are bored at home, so why not spice things up with a giveaway. It’s perfect for everyone, your corporation gets attention and a boosted online presence, and your followers get the chance to try your delicious food.

At Wishpond, we’ve helped to generate over 100,000 leads-in for business just like you. We examined thousands of contest and giveaways, and we found that the best contest for restaurants were sweepstakes, hashtag competition, and bonus entryway races .

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

Restaurant Marketing Tip

Creating a contest isn’t hard. You simply need to choose your platform, a great prize, clear and concise governs, and a start/ aim date. Wishpond offers a wide range of contest features and tools you can use to start generating your own right away.

You can also check out these restaurant giveaway steers below:

29 Restaurant Giveaway Ideas& Examples You Can Use Today 20 Creative Restaurant Contest Ideas

10. Prepare for Post Covid-1 9 Marketing

As much as preparing for COVID-1 9 is essential, in preparations for after COVID-1 9 is just as crucial for your restaurant marketing. When clients are ready to leave their house, and things going to go to normal, take note of the things you should continue to provide and do online that will keep your business ahead of the rest.

“After COVID-1 9” is when the real work begins because people will be more conservative with their spending and going out. They’ve gotten so used to cooking at home, so you’ll have to come with new ways to get them outside.

Restaurant Marketing Tip

If you need more help with your business, don’t forget to check out Wishpond’s COVID-1 9 SOS Marketing Series. We share expert advice from the world top marketers, sharing their best gratuities and tactics for service providers and eCommerce stores.

10 Approved Tips for Restaurant Marketing During Coronavirus You Should Try

Summary

Marketing during COVID-1 9 has turned a lot of brands on their psyche. Some are still learning to navigate through it all while others are flourishing.

It’s wholly new region for marketers and business owners alike.

When you’re using all of these tips be sure to stay in the loop with the latest news and updates so that your content reflects it. There’s no chamber for mistakes, only improvements.

Here’s a quick summary of the ten approved gratuities for restaurant marketing during coronavirus you should start using today:

Share Your COVID-1 9 Safety Protocol Explore Online Delivery Options Move Your Business Purely Online( For Now) Keep Active on Social Media Start Running Social Media Ads Use Emails Marketing for Retargeting Create Combo Packages that Suit the Times Be Transparent& Honest Online Run a Giveaway to Entertain Customers Prepare for Post Covid-19 Marketing

Read more: blog.wishpond.com