Content marketing can lead to some pretty exciting business results. We’ve seen this firsthand as a content marketing organization that helps clients achieve their goals through content. But we’ve also seen this through our own content strategy.

By making an intentional pivot from outbound marketing and focusing more of our attention on inbound marketing strategies in 2018, we increased our contact form-to-call rate, our SDR outreach call rate, our close rate for sales calls, and our average monthly cost from marketing sales closed. On top of that, our corporation met a 47% expanded in marketing-generated revenue between 2018 and 2019.

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