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Zara’s parent company, which owns several other brands, is investing $1 billion to boost its online shopping platform over the next three years.
The company said it expects online sales across the group to account for 25% of its overall sales by 2022.
Analysts say even as stores begin to reopen, e-commerce is going to become a more important part of retail in the wake of the pandemic and that retailers should be preparing for that.
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Inditex, the parent company of Zara and Massimo Dutti among other brands, is investing $1 billion over the next three years to expand its online shopping platform.
The Spanish fast-fashion giant announced the news Wednesday as it reported its first-quarter earnings. In a statement, it said that it expects online sales to account for a quarter of its business by 2022.See the rest of the story at Business Insider
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