Jack Dorsey and Mark ZuckerbergReuters

Scott Galloway is a bestselling author and professor of marketing at NYU Stern.
The following is his recent blog post, republished with permission. It originally ran on his blog, “No Mercy / No Malice.”
The professor outlines 5 possible scenarios for the future of tech — including Twitter pivoting to subscriptions and the Mark Zuckerberg becoming “the world’s most visible oligarch.”
Galloway also calls out Facebook on their claim to want to be a neutral engine — in reality, they’re a willing arbiter of whatever “truth” the highest bidder wants them to promote.
“To my knowledge, there’s never been a successful media-tech firm founded by people in their 60s,” he writes of Quibi, whose death will confirm that the world of start-ups belongs to young people.
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We witness border skirmishes between big tech firms on a regular basis. This year, one or more will erupt into a shooting war. Just as most wars are not a function of ideology but economics, the armies of search, handsets, and performative posts will begin landing paratroopers behind enemy lines and initiate heavy equipment assaults. Yes, I watch too much History Channel.

Wars also make strange bedfellows. For a hot minute (four years) we fought side by side with the USSR. Upon our collective victory, they promptly became our adversary. A weak DOJ and accretion of market cap for the biggest players make 2020 a year for high-profile acquisitions (weddings) and one spectacular failure (a funeral).See the rest of the story at Business Insider

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SEE ALSO: SCOTT GALLOWAY: A somber Instagram post is meaningless when it comes from a multi-billion dollar company with the power to do much more

READ MORE: SCOTT GALLOWAY: Top US colleges’ insistence on keeping tuition costs high and offering fall classes in-person shows that they care only about money, not the public good

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