CrossFit partner and head coach talks with participants while instructing a class over Zoom in an empty gym, which closed for shelter in place orders over COVID-19 concerns, in San Francisco, Friday, April 24, 2020. (AP Photo/Jeff Chiu)(AP Photo/Jeff Chiu)

Reebok and some affiliate gyms are ending their partnerships with CrossFit after the fitness organization’s CEO tweeted an insensitive comment about George Floyd on Saturday.
CrossFit CEO Greg Glassman tweeted, “It’s FLOYD-19,” in response to a tweet from the Institute for Health Metrics and Evaluation classifying racism and discrimination as a public health issue.
“Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement.
Other athletic-oriented companies have made it a point to speak out amid protests — and some, like Nike, have taken action with donations.
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Brands and affiliate gyms are ending their partnerships with CrossFit over outrage at a recent tweet from the fitness organization’s CEO.

CrossFit CEO Greg Glassman tweeted “It’s FLOYD-19” on Saturday in response to a post from the Institute for Health Metrics and Evaluation classifying racism and discrimination as a public health issue.See the rest of the story at Business Insider

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