Finding the time to market your gym can be hard, but it’s just as important as overseeing it.
Between low sign-ups and an evacuate gym, you’ll find that a little marketing runs a long way.
Whether you’re a seasoned marketer or you’re only taking on the role for your gym, we received some of the best marketing notions you can start with right now.
Without further ado, here are 16 proven gym marketing ideas to get more clients today.
1. Offer a 7-Day Gym Pass
Providing newcomers with a 7-day gym pass is a marketing idea as old as occasion.
We’ve all recognized a sampling station at the grocery store that allows you to try a new food or drink. After you’ve savoured a sample, you can decide if you’d like to take the product dwelling or not.
The same theory applies to new gym members. Some people aren’t ready to make such a huge financial commitment to a new gym, specially when they’ve never applied it before.
During a 7-day trial, they can experience your gym’s culture, customer services, equipment.
Gym Example: Xsports Fitness
Most people try to take advantage of free passes by signing up for more multiple gym pass instead of paying for a conference. Try to stop people from abusing gym pass by collecting identifies, numbers, and email with a CRM( patron relation administration) tool.
Cross-check with your system when someone signs up for a free pass to make sure they haven’t already taken advantage of one. Ask your staff to keep an eye out for any repeat offenders.
2. Run a Six-Week Challenge
Since fitness is the aim of the game, why not host a six-week challenge?
A six-week challenge is a fitness program that helps people transform themselves and encounter their fitness purposes in six weeks or less.
This challenge runs both ways; It attracts people who might have a fitness goal but are unsure how to get there or looking to commit to a gym. It benefits you because you can push it as a limited time offer to drive foot traffic to your gym and six weeks renders contestants enough time to see the changes in their body.
Wishpond’s 6-Week Challenge Campaign is available for free on all Wishpond schemes. Host your fitness challenge from start to finish:
The Best Time to Host a Six Week Challenge
The key to a successful six-week challenge is hosting it at the right time.
Ultimately, a six-week challenge is a short-term program to improve your health. Short enough to see results and long enough to capture a few loyal gym members.
Did you know that 12 % of all gym signups happen in January?
Making January and summertime the best time to host a fitness challenge. During these seasons people are looking for quick fitness fixings, gym crazed or caught up in brand-new health trends emerging.
3. Offer Free 1-On-1 Personal Training Sessions
Nothing is more frustrating for a brand-new gym-goers than trying to figure out what to do at the gym.
IHRSA found that over 20% of people avoid gyms because they might feel out of place.
They may fear being in a new environment, or may be worried about being judged for working out for the first time.
Break the frost with a free 1-on-1 personal instruct session when a brand-new clients join your gym for their first month. Giving them enough time to get very well known the equipment, the environmental issues and your fantastic personnel.
Gym Example: Downtown Albany BID
Work hard-boiled, play harder? For the entire month of April, buy 1 month of exclusive 1-on-1 personal training sessions with Brendon of C-Suite Fitness and get the second month FREE! ?[?] Find out more at https :// t.co/ d7nkDobFm3 pic.twitter.com/ d0BXVpDqip
— Downtown Albany BID (@ AlbanyBID) April 7, 2018
Your staff and coaches are your gym’s brand diplomats. What “theyre saying” or do in or outside your gym indicates heavily on your brand.
Keep in psyche these tips-off when offering a free pass 😛 TAGEND
Ensure that you have a good company culture. Company culture goes beyond words. Customers can spot good and bad company culture a couple miles out.
Always have clean equipment and tools. it’s one thing to have a good gym instructor, but it’s another to have broken or bad equipment. Maintain and upkeep your gym equipment, so newcomers feel like their paid membership is a worthwhile investment.
Clean Freak has a detailed article on How to Keep Your Gym Clean and Safe with a free checklist .
4. Host a Giveaway or Contest
At Wishpond, we know firstly hand how effective contests and giveaways can be for your business. Everyone desires winning free things, and for labels, it helps to boost your online existence, adherents and attract potential customers to your business.
This type of marketing is useful for slow dates where marketings are slumping, or you might want to do something special for the vacation season.
You can also choose how often you want to run a contest.
Easy Promo found that around 32.5% of brands plan one giveaway a month on average. Almost as many( 28.6%) host less than one giveaway a few months but passed several games throughout the year.
Here are some fun contest minds for your gym:
1. Run a Transformation Photo Contest
People love to hear about weight loss tales, it’s relatable, it connects, and it invigorates them to go after their own fitness aims. Host a metamorphosi photo contest and ask people to enter for a chance to get closer to, or gratify their purpose weight.
These contests usually run for 30 -9 0 days so that players have enough time to go to the gym, balance their diet/ banquet strategies, and can capture and upload their results.
Each contestant has to attempt the challenge for a chance to win your race, which means your prize has to be worth the effort. Try giving the winner a free gym membership, VIP gym membership, or a highly valued gift certificate to use as they please.
2. Gym Products Giveaway
Instead of waiting 30 -9 0 days for your contenders with a fitness challenge, why not have a quick giveaway with your customer’s favorite gym products.
Choose from labelled gym gear, gym clothes, and accessories like Underarmour, GymShark, or Nike. If you have a fitness clothing brand, this giveaway is also a great way to find an influencer who can model your products and promote them.
An alternative to clothes are health supplements, protein shakes or bars, or promotional branded pieces like towels, gym luggage, and water bottles.
— Lifestyle Fitness (@ lifestyle_fit) March 12, 2018
Not sure what items to use for your next giveaway?
Check out these 25 Best Promotional Giveaway Ideas People Will Love .
3. Gym Sneakers Giveaway
Everyone wears sneakers to the gym. You is available with popular sneaker brands like Nike or Adidas for your sneakers giveaway. The sneakers you choose should be well-known( a brand people will inundate your race to win) and built for practicality , not just based on style.
Platforms to Host Your Giveaway
Where you host your giveaway is just as important as the giveaway itself.
Have you ever heard the word, “Don’t threw all your eggs in one basket.”
Brands who moved a giveaway on multiple channels get far more entries and exposure than those who only use one platform.
The two most effective platforms to promote your giveaway or contest are emails and social media.
Contest Email Example
I know what you’re thinking … email, that old-time thing?
People still transmit emails?
As for your business, emails are tools that all marketers trust, Emarsy found that 80% of business professionals be suggested that email marketing grows customer retention.
Your gym has an entire database of gym members’ emails. Increase your contest entryways by transmitting emails with a link to your contest landing page.
Need assist with your tournament ads?
Book a free bawlto learn how our team of race experts can help you create high-pitched converting contest ads today.
Social Media Ads
Did know that 50% of labels invest in ads to share giveaways with their audience?
So why aren’t you!
Don’t forget to share and promote your game on social media. If you’re not sure what which platform to pick, here’s a map to show you the best social media combinations to invest in.
Sharing and hosting a race on social media is also one of the best ways to grow your followers by making use of following your report a requirement to enter. That’s what Toplus Body Fit did on Instagram:
How to Select Your Winner
Just one of the seven lessons we’ve learned from running over 31,307 social media tournaments, is learning how to pick your win!
Here are the six best ways to choose an Instagram winner:
Select Your Instagram Winner at Random Select Your Instagram Winner With Most Likes Select Your Instagram Winner With Judges Select Your Instagram Winner With Most Views Select A Daily Instagram Winners Select Your Instagram Winner With A Combination of Method
For tips-off on how to notify a win, check out 5 Best Ways to Announce& Notify Contest Winners( With Examples )
5. Provide Free Nutritional Planning or a Meal Plan
As a weight-loss expert, you know that meal plans can help clients to eat the right amount, abiding accountable and have more command over their meat selections.
Meal Plan Example: Keto Summit
One of the biggest challenges that continue some people from reaching their fitness objectives is not having proper nutrition or a dinner plan in place.
You can use this to market your gym in two ways:
Attract brand-new gym-goers by blend a banquet scheme with a personal trainer. Most people avoid joining gyms because they might feel overwhelmed and uneducated about how or what it takes to be fit.
Upgrade gym members by providing a free personalized dinner programme. By providing a free snack strategy based on their fitness goals( load gain, toning, and weight loss ), you are able to guide them towards their fitness purposes by providing a value added service.
6. Use Gym Influencers to Boost Sales
In this day and age, you’ve probably heard about influencers. They’re on social media, on Tv and one is likely to be be going to your gym.
An influencer is someone who has built a loyal following on social media through their online content. 89% of marketers say their return on investment from influencer marketing compares with or better than other marketing channels.
It’s not just about pay someone to post content; it’s about tapping into a powerful marketing channel that’s proven to bring outcomes.
Take GymShark; In 2016, they only named as the fastest-growing retailer in the UK, going on to generate sales of over PS100m in 2018.
How did they do it?
They heavily used influencer marketing as a key marketing canal to reach their audience. GymShark contacted numerous fitness influencers( including high-profile body-builders like Lex Griffin and Whitney Simmons ). Sending free Gymshark apparel in the hope that influencers would wear and promote the products on their respective social media canals. And they did.
You can do the same!
GymShark Fitness Infleuncer Whitney Simmons
If you’re thinking about using influence marketing here are four things you have to consider before “youre starting”:
1. Do Your Research
Yes, Influencer marketing is popular.
Which stimulates it a profession in great demand, but not everyone is willing to play fair, they’re called sham influencers.
They buy likes and use bots to grow their followers’ count. You can’t depend on accounts with a high number of followers. You need to do some research.
Partnering with the wrong influencer can lose a lot of fund, and injury your brand reputation all in one post.
Take fitness influencer Brittany Davis with over 840,000 adherents who profited from digital workout projects and diet steers for women that didn’t work. After word spread across social media, labels that worked with Brittany in the past quickly deleted content she created for them to avoid being discredited.
Most importantly, you need to do some proper experiment to be informed about if their values is in accordance with yours. Clients will associate your label with that influencer, so it’s crucial to learn their beliefs and importances to avoid negative advertising later on. Scroll through their feed and see if it is the kind of person you’ll pick up represent your brand’s voice.
Here are a few things you should look at to see if your influencer is fake:
1. Check for SponCon
There’s also the probability that influencers is likely to be posting fake ads or #sponcon, in order to scam their behavior into getting actual sponsored posts. SponCon is a common practice among fake influencers. They feign that labels are sponsoring them to get noticed by other labels. If you realise an influencer ad a product, look upon the brand’s page to see if they’ve reposted the contents or reach out to the brand.
2. Check for Real Engagement
People can fake likes, but they can’t fake real engagement. See what people are actually saying in the comments and online.
You should see this, real comments and remarks from people involving with this influencer:
If you determine more emoji than remarks in the comment section it’s filled with either bought or fake reports, like this account below:
2. Set a Budget or Winning Incentive
Once you’ve acquired your influencer, you need to decide how you’ll pay or what various kinds of incentive you’ll give them for are concerned with your gym.
No influencer wants to work for free. Most influencers have mastered their force and want to be paid for their efforts.
Others want motivations that establish them feel important like fitness products, free membership or discounts, bragging rights( only if you’re a big brand) and VIP access to your gym.
Today popular influencers with over 100,000 adherents can charge up to $ 100 for one Instagram post. The cost of collaborating with large-scale influencers isn’t cheap.
One workaround it is to work with micro-Influencers, they’re just as budget-friendly and effective. You still have to be strategic with chosen by the influencers you want to partner up to market your gym effectively on and offline.
3. Follow Protocol
According to the Federal Trade Commission’s Endorsement Guides, every time there is reimbursement for advertisement between an influencer and advertiser, this should be clearly stated.
Your influencer should either use Instagrams Partnership feature. If not be ensured that they label your account and use your brand’s hashtag.
Influencer Example: Talisha Liburd Tagging FootLocker
4. Track Your ROI
For 78% of marketers, evaluating ROI( return on investments) on influencer marketing is one of their top challenges in 2017. Keeping track of your influencers post, traffic, and added revenue is the only course you’ll know if you’ve lost or gained on your investment.
The last-place thing you crave is to pay for $ 500 worth of content from an influencer simply to get 2-5 people to sign up for your gym.
Here are three effortless ways to track your influencers exertions 😛 TAGEND
You can track transitions in many ways, with UTM constants being one of the most reliable methods. Instead, you can set up a special discount code for an influencer in order to track how many sales you’re enabled to get through a specific campaign.
If your influencer has a youtube channel or blog, you can track traffic coming from their page with Google Analytics.
Combine your Google Analytics and UTM code, and “youve had” the ultimate tracking software at your fingertips. Without getting too technological, you can also take a step further and create a Google Analytics purpose for gym membership sign-ups that come to your website.
If you don’t have a Google Analytics report, don’t worry. Here’s a guide on How to Setup Google Analytics In Under 15 Minutes .
7. Start an Affiliate Program
Affiliate marketing is the process of earning a commission by promoting someone else’s company or products. Affiliates find a product they like, promote it to others, and receive a piece of the profit for each sale made.
You’ll need to recruit fitness experts, influencers, and bloggers to be affiliates. Or you can ask employees to join as a route to earn extra cash from each membership sign up.
Here are four things you should consider when creating an affiliate program:
1. Finding Quality Affiliates: This is the most difficult part of an affiliate program. Finding the right candidates can be challenging, try to do an interview, or have specific requirements to help screen nominees.
2. Affiliate Platform: Your affiliate program should come with either a built-in CRM or allow you to import emails, track payments and sales, and see your affiliate progress. Here provides a list of the seven best affiliate programs you can use to track your affiliates progress:
3. Promote Your Affiliate Program: Always have a marketing strategy to promote your affiliate program so you can attract more nominees. Try applying social media, google ads, printing brochures, and emails. If no one knows about it, how can they join it?
4. Follow-up With Affiliates: Once nominees have qualified for gym affiliates, send follow up emails. Find out what challenges they may have pushing sales and how your gym can help them. It had indicated that you care about the people representing your gym, rather than merely leaving them to fend on their own.
8. Use Customer Testimonial Videos
Smart Insight found that 83% of marketers be suggested that video is growing in importance.
With Youtube as the second largest search engine in the world, videos marketing should be something your gym should add to their marketing strategy.
Adding customer testimonial to your website or social media strategy can help to drive sales and gym memberships.
Unlike a customer testimony in text, videos provoke emotion, connects with viewers on a deeper grade and tells a tale perfectly , no matter how long or short.
Testimonial videos likewise reflect well on your brand as it shows that your gym cares about the impact it has on your members. Sharing their stories helps to encourage people to see their own narrative
Brightcove’s 2018 Video Marketing Survey found that over half( 53%) of consumers involved with a brand after viewing one of their videos on social media.
Examples: Create Fitness Testimonial Video