piper jaffray survey social media starsGetty Images; AP

Piper Jaffray, a financial analyst company, released the results of its most recent survey of Generation Z‘s habits and favorite brands.
As part of the survey, teens were asked about their favorite influencers and personalities to follow on social media.
The top 10 social media personalities include four YouTubers, two beauty influencers, and President Donald Trump.
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Teens’ icons and role models aren’t just actors and athletes anymore — now, they’re looking up to their favorite people to follow on Instagram and YouTube.

Financial analysts at Piper Jaffray recently surveyed 9,500 teenagers as part of its biannual project to gain insight into Generation Z’s favorite brands, day-to-day habits, and preferences when it comes to shopping, spending money, and spending time.

The results, released Tuesday, show a lot about teens’ social media behavior: they’re spending more time watching videos on YouTube rather than on Netflix, and Instagram is their most-frequented app — although Snapchat remains the favorite.

Researchers also asked teens about their favorite influencers and personalities to follow across social media. The top 10 people that teens chose have massive presences across Instagram, YouTube, and Twitter. 

There are the top 10 most popular social media personalities, per Piper Jaffray’s fall 2019 Generation Z survey:

(tied) 10. Sommer Ray
Sommer Ray/YouTube

Top social media platform: Instagram — 22.8 million followers

Sommer Ray is a 23-year-old fitness model who has amassed a massive presence on Instagram. She also runs a YouTube channel where she posts vlogs and fitness workouts, and hosts a podcast with influencer Amanda Cerny.

(tied) 10. Danny Duncan
Danny Duncan/YouTube

Top social media platform: YouTube — 3 million subscribers

Danny Duncan is known for posting YouTube videos of pranks and athletic stunts. He just wrapped up his second “Virginity Rocks” tour, which have included “a dance-off between little people, haircuts for his fans, and jousting matches onstage.”

8. Kevin Hart
Alberto E. Rodriguez/ Getty Images

Top social media platform: Instagram — 79.9 million followers

Kevin Hart is a prolific comedian and actor who is as popular as he is controversial: He was slotted to host the Oscars this year, but stepped down after anti-LGBTQ tweets and stand-up jokes were surfaced. He recently suffered a “major back injury” in a car crash.

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