Apple’s iPhone 11 Pro launch seemed to be heavily targeted at professional videographers and photographers, a sign that the firm is looking to niche markets to boost iPhone sales as the global shipments decline industry-wide.
The new iPhone 11 Pro comes with a triple-lens camera and will get a new computational photography feature in the fall.
The shift feels similar to the PC industry, which has been struggling but has seen a bright spot in targeted audience like gamers and commercial users.
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When Apple executives took the stage at the Steve Jobs Theater at the company’s campus on Tuesday, they spent a lot of time demonstrating how powerful the next iPhone’s camera will be.
Not only did Apple provide a deep dive into the technical specifications of the iPhone 11 Pro’s new triple-lens camera system — as it usually does during iPhone launches — but it also spent a significant portion of the presentation showing how the camera is advanced enough to be used by professional cinematographers in new ways. Filmmaker Sean Baker was brought on stage to discuss how he used the iPhone 11 Pro’s triple lens camera with the Filmic app to shoot through multiple lenses simultaneously. The company also showed a short film created by director Diego Contreras and filmmaker Guillermo Garza to flaunt the iPhone 11 Pro’s video recording prowess.See the rest of the story at Business Insider
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