There’s a new kind of influencer in town — the home-décor influencer, who has turned their house into a money machine, reported Ronda Kaysen for The New York Times.
By creating an Instagram feed that serves as a curated home photo tour, these influencers have built followings of hundreds of thousands.
While this helps them generate a paycheck through methods like sponsored ads, some of their generational peers are struggling to afford a home.
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Instagram influencers can forget the #OOTD (outfit of the day) — fashion is no longer the only way to build a cash-inducing Insta following.
Enter the home-décor influencer, who has found a way to turn their home into a “money-making social media star,” as Ronda Kaysen reported for The New York Times.See the rest of the story at Business Insider
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