Digital marketing squads are stuck together by the glue of their growing number of tools.
From social media management to influencer marketing, SEO, and beyond, there is a tool for everything.
But if you’re anything like me, every now and then you like to do its evaluation of your toolset…
Maybe there is a better or more affordable tool on the market that you need to know about?
When it comes to SEO research tools, most the organizations and developing marketing squads rely on SEMrush and ahrefs.
While both tools are incredibly useful and robust, there has been a growing number of SEO’s turning to newer and alternative tools to help them capitalize on their investigation marketing tries. Primarily because new entrants in this market are offering similar functionality at a more affordable price.
One of these tools is Serpstat, an all-in-one SEO tool.
This tool is one of the newest on world markets and is quickly gaining consumers across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.
Recently, I had special privileges of taking this instrument for a test drive, and in the rest of this article, I’ll share my Serpstat review.
Getting to know Serpstat
With a range of aspects, it goes without saying that the Serpstat platform is remarkably comprehensive and easy to use.
Serpstat actually astonishes with the size of it database. They became the first tool that collected the bases of all existing Google fields. This spreads across 230 countries and more than 4.2 billion keywords.
If you’re based in the US or wish to conduct keyword research on this marketplace, the tool boasts over 2.5 billion keywords for this country alone.
With the help of Serpstat, you can also analyze PPC higher-rankings. It stores more than 200 million ads of contestants in its database for you to analyze and compare with your own.
Serpstat’s core features are 😛 TAGEND
Keyword Research Backlink analysis Rank Tracker Competitor experiment Site scrutiny Keyword Clustering and Text Analysis API incorporation
Taking a look at keyword research
As I’ve already mentioned, Serpstat has a powerful database of keywords for you to explore and analyze.
The Serpstat team has also accumulated all the necessary tools for keyword analysis in one place. Here are a few of the features that will ramp up your keyword endeavours 😛 TAGEND
Related Keywords- This can help you expand your keywords roll with semantically connected keywords. Search Suggestions and Questions- This can help you understand what your target audience is looking for and likewise expand your keywords list. Top Pages- This highlights which sites are currently grading for selected keywords so that you can analyze and plan for which keywords you should be optimizing your area for. Missing Keywords- This highlights challenger pages that rank highly( within the top 10) but miss important keywords. This aspect of Serpstat alone could be very useful and lucrative in tough and competitive horizontals. Keyword Difficulty- As it voices, this feature gives you an idea of how difficult the afforded keyword is to rank for. The crew at Serpstat developed their own algorithm for determining keyword difficulty, and from what I have discovered it is the most accurate among SEO tools. Keyword Research Filters- At the top of the results page, you can filter keywords by a range of different targeting filters which you are able to customize yourself. Keyword Clustering- With Serpstat, you can group keywords by topic, goal, and ramification. This will help you understand the user intent behind keyword words and ensure your website attracts the privilege type of traffic. Content Analysis- One more unique and very useful function of Serpstat’s keyword search tool is content analysis. You can analyse the text content of both your own site and that of your contestants. This feature is contributing to optimize the content on your website to rank for whole clusters of keywords, instead of just single words.
Using Serpstat for contestant research
One of the great features of Serpstat is that you are able to conduct competitor research at so many different levels.
Keeping track of your top 100 contestants, the tool prevents a extremely handy index of common keywords, as well as those that are missing, so that you can then compare them against your own website.
With a Domain vs. Domain comparison functionality, you’re likewise able to analyze what both you and your competitors are ranking for, and opinion datum such as search volume, cost-per-click, and rivalry for each keyword.
Being able to compare your site against challengers is unbelievably helpful, and both aspects are well designed and easy to use.
You can find pages from your challengers’ websites with the highest traffic, learn lessons from their keyword optimization, and act accordingly.
Another plus is that you’re able to conduct a batch analysis of up to 200 domains and compare a wealth of constants such as visibility, traffic, backlinks, and keywords. You can even follow the backlinks of your challengers, to identify new opportunities based on their activity. With Serpstat’s backlink analysis, you can find information about referring domains, unique backlink record, new and lost backlinks, anchors and a map of link domains.
All of this contestant data is extremely useful in determining your SEO strategy moving forward.
Conducting a area examination with Serpstat
A cool feature of Serpstat is their Domain Optimization Score.
This report analyzes an internet site and identifies important corrects that may be negatively impacting your SEO performance
Here are the categories of corrects this aspect can discover 😛 TAGEND
HTTP Status Code Meta Tags and Headings Accessibility and Indexation Links and Redirects Server Parameters Loading Speed
The findings of this area analysis will assist you improve the technical concert of your website and increase your rankings.
Why you should consider Serpstat
I can say without a doubt that Serpstat is one of the best SEO tools on the market for agencies and growing in-house SEO teams.
Their aspects competitive some of the better-known SEO tools, yet their pricing is much more affordable.
You can have up to five users from merely $299 per month, which entails it’s great for small agencies and in-house crews when compared against some of the other more fancied players in the market.
The Customer Team at Serpstat likewise have a great reputation for attending to customer questions promptly and to resolve within hours. They are exceedingly focused on customer success and everything they do aligns with this focus.
They likewise have an amazing( free) learning center with information about keyword research, competitor analysis, and SEO improvements
For developing companies and agencies looking to save money on their overheads, or invest in brand-new tools, Serpstat should be on the top of the shopping list.
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