When it comes to creating video ads, specifically ones that the project works, Billy Gene Shaw is on top.

And if you have ever seen any of his Billy Gene Is Marketing ads online–and let’s be honest, you probably have–you will know that his ads genuinely are now working. That’s because he follows a million dollar video ad formula. And he took the stage at Traffic& Conversion Summit 2019 to tell us all about it.

This formula was so good that we couldn’t keep it quiet any longer, so we have the recording of that T& C session to share with you. Watch the video here or keep scrolling to read the full transcript. Whichever you choose, make sure you implement this foolproof video ad formula in your own business, and watch the ROI pour in.