Triumph turns to sober realisation after founder Julian Dunkerton’s spectacular boardroom coup

Three months after founder Julian Dunkerton returned to Superdry via a stunning boardroom coup, the tint of exultation has been replaced by sober realisation that the aims of the revolution will not be secured quickly.

Last year’s ugly amounts– a statutory loss of PS8 5m and a 57% fall in “underlying” pre-tax earnings to PS41. 9m- were pinned on the old-time government, which was fair. But the promise for this year is merely “stabilisation” and “reset”, which translates as dull.

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