Everyone’s saying it … video is the future of content marketing!
But is it truly?
Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of simply text-based content.
But, as you are familiar with, rulings don’t really content in marketing. If the data depicts something is working you are able to do more of it. And if available data shows the opposite, then you need to reconsider what you are doing.
So, was YouTube really worth it for me?
Neil, you’re on YouTube?
If you haven’t already seen my YouTube videos, you can check them out here( they are the same videos I also put on my blog ).
And if you have read my videos, you’ll be pointed out that I have a ton of them. I started posting on YouTube a bit more than a year and a half ago and had previously been uploaded 347 videos so far.
That’s a lot of content!
The videos all vary in section. I have videos that are as short as two minutes, and I have others that are over 30 minutes.
The topics of video content also vary from extending strategy to tactics to answering your questions to even sharing morsels from my personal life.
I’ve even shared some of my speeches on YouTube as well.
So, is YouTube worth it? Well, before I get into that, let me share some of my stats.
My YouTube channel
Since inception, my YouTube channel has generated 7,627, 060 views.
I know the above screenshot testifies I’ve been a member of YouTube since August 18, 2011, but I uploaded my first real video on May 11, 2017… and it was about generating more Twitter traffic.
Before that date, I did upload 2 other videos, but they were uploaded for ad purposes. I was using them to drive enrollments to a webinar( which didn’t run as well as I had hoped ).
Although my total YouTube view count is at 7.6 million, on a monthly basis my view count ranges between 600,000 to 700,000 organic views.
Over the past 30 periods, I have generated 724,464 sentiments, which resulted in 2,003, 272 times of watch time.
To give you some view, it would take you roughly 3.8 times to watch over two million times worth of video. And that’s presupposing you’re watching for 24 hours each day and not taking breaks.
That’s a lot of watch occasion!
And here is an overview of how I generated those views.
As you can see, the majority of my YouTube vistums comes from “search .”
That means people are scouring on YouTube. After that, the suggested and browse are driving a large portion of the opinion. And then it is external, which are the views I am driving from NeilPatel.com.
It’s kind of crazy how I am driving 101,683 positions a month merely from my own site.
If you are creating funny videos, news-oriented videos, lifestyle videos, or documentary mode videos like Gary V ., the majority of your YouTube traffic will come from “suggested” and “browse” in which your videos are going to be recommended a lot in the sidebar of YouTube.
On the other hand, if the majority of your content is educational, kind of like mine, you’ll get the majority of your traffic from YouTube search.
What’s YouTube search like?
No is important that kind of videos you make, you can always produce traffic from YouTube search, similar to how I am.
The amount of traffic simply varies on the kind of videos you develop … educational videos tend to generate the most from YouTube search.
Let’s dive into my search traffic 😛 TAGEND
As you can see, I grade for terms like SEO, digital marketing, social media marketing, etc.
But the second most popular term I’m producing traffic for is my name, Neil Patel.
And no, it’s not because I have built up a label in the marketing space. It’s because I have so many videos on YouTube, I have organically started to build a label on YouTube.
As you can see, I simply made 91 sentiments from people searching for my epithet in May 2017( that’s when I uploaded my first video ). And now I can make approximately 5,500 to 6,000 views per month simply from that one hunting word alone.
All I did to grow my brand queries was to upload more content that I felt my target audience wanted to watch.
Overall, YouTube search traffic is high-quality traffic, and it’s more straightforward to grade and generate those views than on traditional Google search. Better of all, you are able to grade well on YouTube within a matter of days … even hours!
You heard me right, you are able to rank well on YouTube in a matter of days.
If you have a brand new profile and you are just starting to upload videos, you may not rank as high as you crave right off, but you are able to read makes fairly quickly and over period( like weeks and months , not years) you can easily climb to the top.
Remember, YouTube isn’t competitive like Google and their algorithm is different. If you crave “the worlds largest” traffic, “youre going to” follow these 26 stairs.
It sounds like a lot, but it isn’t. Most of them are short and easy to implement.
Whether you follow each of those 26 stairs or not, make sure you at the least follow the 6 principles below as they build the most difficult impact 😛 TAGEND
Push hard in the first 24 hours- Unlike traditional SEO, videos that perform well in the first 24 hours tend to do well for the life of the video. If you have an email index or a push notification listing , being informed of your YouTube video right when it gets written. If YouTube is of the view that your video is doing well early on, they will show it to more people and rank it higher. Upload text-based transcripts- Although YouTube can somewhat decipher what your video is about, they don’t rely on it. They crave you to manually upload a transcription of each video. This will help them influence what your video is about and rank you for the right words. If you are too lazy to manually transcribe your videos, use Rev. It’s merely a dollar per time. Involve with your audience- YouTube is a social website. Content that gets the most engagement performs the best. The obvious thing to do is to tell people to leave a comment, like your videos, and subscribe to your canal. But what works best available is responding to comments. You’ll notice on my videos that I respond to every single statement( or at least I try to ). Focus on click-through-rate- Similar to Google search, YouTube looks at click-through-rate. From use video thumbnails that pop to making compelling headlines ,~ ATAGEND you want to get people to click on your video or anyone else’s. If you crave a cool seeming thumbnail, use Canva. Use the privilege keywords- Similar to Google, if you target the incorrect keywords you won’t get much enjoy. You can use VidIQ or if you want a free solution you can use Ubersuggest. When searching for the right keywords, don’t just go after the ones that have the highest traffic, focus on the ones that are also related to your video. Keep people on YouTube- YouTube doesn’t want people to leave YouTube. Mailing people off to your site early on will hurt you. And if your video isn’t involving enough, you won’t do well. You can always use the “hot intro” to solve this( watch the video below ).