Tim CookMike Blake/Reuters

Apple CEO Tim Cook said in a memo that the company’s $1 trillion market capitalization was “not the most important measure” of its success.
Cook added that Apple’s success was a result of its focus on products, customers, and company values.
“Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values,” Cook said in the memo.

Apple Chief Executive Tim Cook said on Thursday that the iPhone maker’s $1 trillion market capitalization was “not the most important measure” of the company’s success but was instead a result of its focus on its products, customers and company values.

In a memo to Apple’s more than 120,000 employees that was seen by Reuters, Cook called the valuation a “significant milestone” that gave the company “much to be proud of.” But he said it should not be the Cupertino, California, company’s focus.See the rest of the story at Business Insider

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